Wednesday, 20 November 2013

Quick update : Intergrated Marketing Communications

Part of one of my modules, Integrated Marketing Communications, is to produce a blog and complete 3 articles focusing on these topics. Luckily, starting this blog several months ago I'm already slightly ahead of my peers, and sort of have the hang of this "Blogging" malarkey!

My task is to produce three blog posts covering certain topics, which are:
  • Marketing Mistakes
  • Guerrilla Marketing
  • Advertising to Children
  • Digital Media
Although I am only required too complete three post on said topics, I will aim to cover all of the topics is several different blog posts, so keep your eyes peeled!



Sunday, 10 November 2013

Advertisements of the week - John Lewis & Marks and Spencers

Coming into the winter months, and just over a month to go till Christmas, I'm sure this will be one of many adverts of the week that includes a Christmas theme!

This week's Advertisements of the week come from two well known UK retailers; M&S and John Lewis!

John Lewis - The Bear and the Hare

First we will start with the John Lewis Bear and the Hare advert. This advert focus' on an emotional message, using a short cartoon that pictures a hare introducing a bear to his very first Christmas, as he had hibernated through it every other year! :)

BUT the story doesn't end their, as well as being broadcast on TV, the advertisement is also online, and John Lewis have made it interactive! The option allows you to continue the story, which you can do here!

This very cute advert ends with a small message, "Give someone a Christmas they'll never forget", now who wouldn't want to do that for a loved one :) !

M&S - Alice in Wonderland

The second advert that caught my eye this week is the M&S advert. Fairly similar to the John Lewis advert, with a slight story being the advertisement. M&S use the well known Alice in Wonderland theme, where the main character falls down a rabbit hole into a "Magic and Sparkle" wonderland.

This advert, unlike the John Lewis one, promotes some of the season collection available at M&S this holiday season, and with several well known actors being included in this high budget promotional video, I can clearly say they've created a memorable advert which will catch your eye with ease!

Now I apologise for blogging about these adverts as i'm sure they will get you into the Christmas Mood!
Kyle :) !

Ohhh and one more thing.....Still waiting to see that Coca-Cola ad if you know what I mean!!


Tuesday, 5 November 2013

You know when you've been Ron Burgundy'ed - Stay Classy Tango

Just a quick blog post about a small advertising campaign I noticed by Tango the other day featuring Ron Burgundy (Will Ferrell)!
As some of you may know, the much anticipated Anchorman 2 will be released in Cinemas this December in the UK, and one of the brands to join up with Ron Burgundy himself is tango!!

"Anchorman 2: The legend continues", has attracted so much attention, with several trailers being shown across you tube thousands of twitter followers , and being the sequel to the multi-million pound making "Anchorman: The legend of Ron Burgundy", its bound to have you bad laughing! Featuring actors such as Steve Carell from 40 year old virgin & The Office, Will Ferrell and many more, how could you not love this film?

Tango sporting Ron Burgundy
As you can see from the picture located to the right, Tango have positioned your favourite news anchor Ron Burgundy onto their cans and bottles. BUT the question is, does "celebrity endorsement" such as this work on products such as tango? A convenience good with very little too no thinking time to decide whether to purchase the product.... Well usually i would agree with theory in saying that celebrity endorsement is a very good tool for items such as speciality good but not convenience. as I personally would not buy Tango, but just because it had Ron's charming picture on it,I had to snap it up, and I didn't even look at the price!

Stay Classy Blogger!!